Self Development For Smart People

Addendum: The proper title of the book is Personal Development for Smart People. That was a genuine error by me kindly pointed out by Trudi in the comments section. Apologies if it caused any confusion or had you arguing with the guy at Barnes & Noble that he’d given you the wrong book. Also apologies to Steve Pavlina!

I dislike writing book reviews, I really do. In fact I’m almost tempted to say this one will be the last I’ll ever write, but I know it probably wont be. I think my dislike is because when I’m reading a book to review it I’m sat with a highlighter in my hand and this feels like work rather than reading for pleasure.

To say this review is cursory in regard to the contents of the book would be a huge under-statement. As reviews go it is 100lb weakling of a review that has its lunch money stolen and gets wedgied by bigger reviews on a daily basis.

I want to tell you a story about Steve Pavlina. Well, it’s not really a story as such, I wouldn’t want you to settle down with your pipe and slippers, brandy in hand in front of a roaring fire looking forward to a tale of derring-do, princesses and probably the odd evil magician or two.  No, that would be silly and you’d probably be very disappointed.

At the end of last year, my book ‘Don’t Ask Stupid Questions – There Are No Stupid Questions’ has just been published. It had received some great reviews and I was looking to have it in the New York Times Top Ten by the end of the week, maybe the following Tuesday at the latest.

I wanted to do some aggressive advertising to kick-start the campaign and Steve Pavlina’s site seemed a great starting point. I e-mailed Steve to see if I could send him a copy to read. He said that I could send it, but he wouldn’t necessarily get chance to read it. I get that, I really do. I’m a ‘D’ list blogger and still get sent 2 or 3 books per month to review and never get round to reading more than 1 of them, but I sent it nonetheless. Pavlina must get billions!

I e-mailed him a few weeks later and he hadn’t read it. I wasn’t surprised or even disappointed because it’s not really aimed at ‘gurus’ of self-development.  I followed up and asked Steve whether he’d be interested in some kind of affiliate deal. He wasn’t, because the price break was too low and therefore the money he could earn similarly low.

I then asked how much for me to advertise on his site and he responded that it wouldn’t be worth my while. This was the first time that I was irritated. As a sales person, the first thing you learn after make sure you turn up for the meetings, is let the customer make their own mind up. How did he know what was worth my while? I responded and said as much and got the response that he didn’t think it was suitable for his readers.

I’d already had people off his site buy it and the feedback was very positive, I’d also had some reviews by bloggers that read his material and without exception, they loved it. So why did he think that it wasn’t suitable, especially as he hadn’t even read it?

I jumped to the conclusion that it simply wouldn’t make him enough money. That conclusion may or may not be valid, but rightly or wrongly it certainly influenced my opinion of Steve Pavlina the person. On the other hand, I’ve carried on reading his blog because there are often some gems in there and he knows his self-development onions.

Steve Pavlina is an enigma to me. The fact is I don’t know the guy, but even after I have read so much of his material, I still don’t feel like I understand him or have connected with him on any level.  It maybe that we’re polar opposites, but I find his approach a tad mechanical.

I also feel slightly uneasy hearing Pavlina talk about feeling connected to a homeless person as though he were part of himself (as he does in this book) and then blogging about shopping for a new home worth several millions of dollars.  Or talking about the desire to help others but then announcing via his blog that he thinks he’s set his starting price for coaching too low at $500 per hour. I guess that it’s just a value thing and ours are completely different.

Why am I telling you this you may be asking? Well, if I am being honest this encounter may be influencing my opinion of his book ‘Personal Development For Smart People‘. I don’t think it is. I genuinely wanted to love it because I haven’t been blown away by a coaching/development book since reading ‘Stumbling on Happiness’ by Daniel Gilbert.

My main issue is that Pavlina sets out his opinions as though they are facts. I read that a lot in books and blogs and on the surface the information usually makes sense. However, trying to take a one size fits all approach to coaching and change work, will usually result in a great deal of frustration for both the coach and client. In my experience, it seldom works.

He talks about Truth, Love and Power being the 3 primary fundamental principles with Oneness, Authority, Courage and Intelligence springing from those, almost as junior vales if you will.

I have done enough work round my own values and with clients to know that truth; love and powers are not in many peoples top 3. I don’t care how you break it down or define the words; they just aren’t in there. Does that mean they don’t understand their own values or worse still, have the wrong ones and cannot flourish in personal development without adopting those three? I doubt it, but I could be wrong I guess.

Values are so personal, so at the core of a person’s identity that to try and rationalize them in this way is fruitless and it is my main complaint with the book along with the constant theme that people should ‘just do it’ without actually telling them ‘how’ to just do it.

The upside though is that there is lots of classic Pavlina in here and plenty to get you to question your own beliefs. His writing style is clear and easy to follow and there’s no filler to justify the price.

At times  ‘Self-Development For Smart People’ felt like I was reading a self-development book compiled by a computer programmer. Which is exactly what it is. Pavlina blogged that somebody had said in one early review that it’s the greatest self-development book ever written.

I certainly wouldn’t agree with that, but it is worth reading. My only advice would be to read it with an attitude of taking out of it what works and resonates with you. Rather than taking everything on face value as the way it is and trying to get it to fit your life.

If you have read the book or are a reader of Steve Pavlina’s blog I’d welcome your feedback on what you think.

PS I do NOT make any money if you click through and but this book. I wanted to keep this ‘review’ as balanced as I could and not be looking to profit from it. The choice is yours.