Newsflash: Money Still Can’t Buy Happiness

Shortly after we announced that we were planning on giving away 1,000,000 copies of How To Be Rich and Happy to good causes, I received a DM from a marketing guy on Twitter telling me he thought it was a brilliant strategy to help build my profile.

I stared blankly at the screen in disbelief for a few moments wondering whether it was a joke.

When I realized it wasn’t I started to feel really pissed off that this person was questioning my integrity and I could barely contain myself from responding abusively.

I didn’t though, I knew there was no point. He had a completely different map of the world to me and no doubt his allowed for pulling such stunts, so I just unfollowed him.

Greed Reduces Happiness

Have you ever seen the movie Wall Street? I have to confess I love that film and never tire from watching it.

Even gigantic cell phones, wooden acting from Terence Stamp that would make Keanu Reeves weep with shame and a Gordon Gecko speech that made a compelling and seminal argument for greed doesn’t deter me from watching it whenever it comes on.

I think the reason I like it, is that even though it delivers the greed is good message so eloquently, it also steps back from the abyss just in time and demonstrates that there is always a human cost to greed.

Greed is a zero sum game and generates a lot more losers than winners.

And I think game is the operative word because I don’t know about you, but I sometimes feel like I’m in one big game when it comes to the online world. And not in a good way either.

From who can charge the most for an ebook, or online course, to who can get the most comments has the the highest RSS count, or most Twitter followers.

It’s all one big delusional game that few of us are immune from, but many seem to actually embrace.

I bet if you stopped 10 people on the street and told them that statistically speaking once you lift somebody out of poverty there is very little correlation between income and happiness, 9 would tell you they already knew that.

If you went on to point out that when you get into 7 figure incomes what small correlation did previously exist completely evaporates, they would nod sagely at that too.

After all, most people know money doesn’t bring happiness, right?

Wrong!

Most people ‘know’ money doesn’t buy happiness for everybody else.

The Hedonic Treadmill

But most people think the rules of human adaptation don’t apply to them.

They really do need that 25% pay rise to buy the bigger house, the boat or the new car. They are stuck on the hedonic treadmill of needing more, more, more, without ever stopping to really consider why they want more, or what that more will give them.

I’m going to mention a story I recently heard and I hope you’ll do me the favor of not mentioning the person in the comments if you know who I’m referring to. I genuinely like her and it isn’t in any way shape or form a dig at her, just the absurdity (in my opinion) of what I see happening online.

This lady was at a coaching conference sat alongside another coach. On hearing that some women younger than her after shelling out $20k for a years coach mentoring were now earning close to a million bucks per annum, she turned to the guy next to her and said:

“I gotta up my game”

Seriously, you have got to up your game because other people are earning more than you? $300,000 (which is what she said she had earned last year) isn’t enough, it leaves you feeling like you’re losing some imaginary game?

What is this game?

Who set the rules?

How do we know when it’s over and who’s won?

More to the point, does it mean that low income people like teachers, nurses and members of the military are the losers?

You Need Intrinsic Motivation

Philosophers have been trying to nail down what happiness is for centuries. But it’s a slippery sucker and it refuses to stay still and be labeled.

However, one thing we do know for sure, is that is it comes from the inside out and not the outside in.

You can never attain true lasting happiness by setting extrinsic goals that have no intrinsic motivation and don’t align with your core values.

Now don’t get me wrong, there’s nothing wrong with earning lots of money and there are plenty of people that do so that are intrinsically motivated.

Warren Buffet springs immediately to mind, there is a guy that earns lots of money as a byproduct of what he does.

There’s no doubt that Buffet is completely in line with his values and isn’t sat worrying about what other investors are doing and stressing if they are earning more than him. He just gets on with doing what he loves to do and does best.

However, whereas I don’t believe there is anything wrong with earning lots of money, I do believe there is everything wrong with earning lots of money because you think it will make you feel happy or content, because it wont!

My advice as a guy that earned a very good income from sales and was completely miserable is this:

Find out what truly makes you happy by understanding your values, and then work out how much money you need to do that on a consistent basis.

Rather than doing what most people do which is to try and earn as much money as possible and then figure out what they can do with it to make them feel happy.

And I’ll close with my favorite quote from Wall Street when Carl Fox (Martin Sheen) says to his son, Bud Fox (Charlie Sheen):

“I don’t measure a mans success by the size of his wallet”

Image Cortesy of Moyan Brenn